Honda Insight’s Eco Assistâ„¢

Honda edges out Hyundai-Kia and Toyota to be named most fuel efficient automaker for its US models. The results are based upon averages across their entire lineup of cars which for Honda was 23.6 mpg[1]. Hyundai-Kia captured 2nd place with a 23.4 mpg average while Toyota came in at 23.2 mpg. Judging by these close averages, the auto manufacturers are doing everything they can to increase efficiency.

There is a lot of demand for fuel efficiency and hybrids while the electric vehicle production starts getting into full swing. Hybrids like the Honda Insight pushing 43 mpg[1] on the highway are raising the bar, making the competition for most fuel efficient Hybrid an accolade sought by many of the manufacturers. The Insight is up against cars like the Toyota Prius and the Lexus HS 250h which all compete for the least polluting and most fuel efficient compact car.

Integrated into the new 2010 Honda Insight is Honda’s Eco Assistâ„¢, a monitor and feedback system for keeping an eye on driving habits. These indications allow for the car to report back to the driver how heavy they’ve been on the pedal. As the driver becomes more aware of the most efficient driving habits they are advanced from beginner, middle, and expert levels with tiers of recognition and awards.

By making the 2010 Honda Insight a fun and challenging experience, people will understand and begin to alter their driving habits. For example at speeds around 50 mph the instrument panel will illuminate with a green background to show that the vehicle is operating at optimum efficiency.

There are Insight base model, the LX starts at a base price of $19,800 while the 2010 Toyota Prius base price is $22,750. The Honda Insight’s Eco Assist™ system is a standard feature on the base LX model. This is a great value in comparison to the Toyota Prius which costs $3000 more.

[1] Based on 2010 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

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